Email Marketing Software is the vehicle required by a business user through the purchase or download of a computer application that provides the ability to send bulk email to target audiences. Usually the intention is to have a facility for sending newsletters and/or promotional material to targeted subscribers that have opted-in (by indicating their consent to receive such mailings), thus keeping them updated and informed of changes or new services and products that a company may be offering. Unscrupulous companies sometimes abuse the software in order for unsolicited email. Ordinarily the software provides a database for the storage of client contact information, statistics from campaigns, and message history.

Using the interface allows the operation of a variety of features required for running e-mail campaigns, like message sending, contact entry, contact importing, and reporting. The price for software packages could be met through a monthly fee that some companies charge or they may cost up to US$500 but with some searching across the net could be available for free as a download. For larger enterprises with proportionately large demands, enterprise solutions are available at a cost of thousands of dollars per month for the management of those large enterprises requiring mass marketing e-mail campaigns.

Softwares Advantages

• E-mail Marketing software can speed up the direct marketing process by sending out e-mail messages that have been personalized to customers or prospects.


• A Gallup poll found that more than 67% of Internet users regularly send and receive e-mail and that e-mail currently outranks various other activities online including shopping, music downloads, or blog reading.


• Most of the e-mail marketing software provides schedulers that can send automatic e-mails, which permits marketers to maintain their marketing plan with little required intervention.


• Using e-mail for existing or potential customers regardless of the frequency of communication costs nothing; businesses and organizations can have continued communication for free - an attractive bonus to any frugal, cost-conscious business.


• Businesses can optimize the e-mail marketing software packages for a professional look to their communication with recipients by making use of professionally designed, attractive templates often provided.
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Softwares Features

As one of the SEO Softwares, E-mail marketing software contains features for assisting users in processes for contact organization, campaign creation, and communication scheduling. They also provide helpful features, like "unsubscribe check" to assist with compliance with the CAN-SPAM law and provide a function for tracking the number of people who have opened an e-mail, the number of bounced back e-mails, the number of visits to any hyperlinks contained in the marketing message, and the number of individuals who actually made a purchase resulting from the e-mail.

List of the common software features:

• Ability for creation and personalization of e-mail sent by using data stored in a customer database.
• Capability for customer list import
• Capability for unsubscribing automatically and handling bounce-back
• Capability for authentication to SMTP and POP servers or send directly with an internal server
• HTML and plain text editor for message creation
• Reporting features such as bounce-back report
• Capability for tracking who has opened the email, normally through use of a web bug